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Is it Time to Revamp Your Website?

Wednesday, August 09, 2017

Maybe you’re new to the industry and have just gotten your first customers, or maybe you’ve been around and have a well-established customer base. No matter where you are on the road to business growth, your website plays a pivotal role in establishing the image of your company. So, how do you know if it’s time to revisit your website design? Here are a few questions to ask yourself when considering a website redesign:

  1. Is it clear what you do?

When you type your URL into your browser and your website comes up, what do you see? Your home page should include your logo and at least some photos of your company at work. You also need to include a short, jargon-free description of what you do. Consider including a chart or other graphics to illustrate your services.

  1. Is your interface user-friendly?

Can a 10-year-old navigate your website? The most user-friendly interfaces utilize easy navigation tools like a clearly visible menu and hyperlinked photos. Think about the easiest websites you have used: how does your website compare? If you would need to give detailed instructions to a fifth grader about how to use your website, it’s time for a redesign.

  1. Do your customers know where to look?

Send an anonymous survey to all your customers via email and ask them what they think of the website. If the feedback is generally good, you probably don’t need a redesign. However, you should reconsider your website layout if there are signs of confusion, frustration, or distaste with the interface. Note: is a great resource for creating free, anonymous surveys.

  1. What do your analytics tell you?

Analytics are an infinitely valuable resource. Pay attention to how long people are spending on your website and how many visits turn into sales. If a significant number of people aren’t spending at least a minute on your website and even less of those visits turn into sales, it’s time to change your website.

Your website is the backbone of your company, and if your customers don’t like your website, it can have a damaging effect on business. Make sure your website is good enough for your customers by analyzing the interface to make it the most user-friendly experience possible. It’s also important to make sure you know how to make edits on your website. If you have an employee or outside person who works on your website, ask them for tips on how to fix basic things. It’s important that the back end of your website is as user-friendly for you as the front end is for your customers.

Need help with website decisions? Curious about how to better your business through Google Analytics? Check out our available workshops HERE!

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