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The Responsive Design Revolution: Are You on Board?

Monday, October 23, 2017

When you think about the habits of most people accessing information online, you likely have a picture in your mind of someone looking at a mobile device. From checking email to catching up on social media, the mobile device has become the first-look portal. So if your website isn’t responsive you could be missing out on visitors.

As marketers, we spend a lot of time and effort getting the message out about products or services. Just about every message we deploy – if done right – will lead the end user to a specific website. Every piece of direct mail includes a web address, email newsletters contain links, as do social media posts. 

Your Consumers are always on the go. Can your website keep up? 

Some business owners make the mistake of thinking site visitors are determined enough to go to their laptop or desktop to view the content they need. Well, sure they are. But will they actually do it? Probably not. There are so many companies fighting for the attention online, and within every industry sector. But even if the consumer is in dire need of what you or your website offers, in today’s digital distraction age, they’ll probably forget.

...and the responsive design revolution has begun. 

The Good News

Building a responsive website is easier and more affordable than ever. The do it yourself (DIY) website platforms (i.e. Squarespace, Wix, Weebly, etc.) all have responsive design built right in. For those looking for a bit more flexibility or functionality from working with a developer, WordPress also integrates responsive design through the Bootstrap framework.

How About the User Experience? 

Not only does responsive design allow users to get to the information they need quickly and in a visually appealing way, it allows you to control the experience. Your responsive version of your website can be an abridged version – including only pertinent information and minimal design elements. That’s right, you’re not just optimizing for device but also optimizing the overall experience.

If your website isn’t already responsive, it’s probably time for a tune-up. Please visit your local Small Business Development Center for resources on this topic.

Let us know your thoughts in the comments section below!

Joe Contrino is CEO of The Contrino Group, a direct marketing agency located in Lafayette, CO.

Joe is an award winning direct marketer with over 32 of years of experience.   Prior to founding The Contrino Group, Joe was a Senior Partner at Suite 700 Direct, Integrated Marketing Solutions Manager at Henry Wurst, Inc., and CEO and owner of Contrino Direct Marketing, Boulder, CO.

Joe is a Direct Marketing Association Certified Direct Marketer Professional, Industry Co-Chair of the Denver Postal Customer Council Board of Directors, and speaks regionally and nationally on direct marketing topics and trends.

No matter what your business is or who your customers are, the team at The Contrino Group can help you in all facets of communication. From acquisition and retention strategies, to segmentation, formats and touch strategies – we’ve done it all and have some great success stories to share. 
paginas de venta online commented on 20-Jul-2018 05:03 PM
Excelente publicación, mas me preguntaba si podrías escribir un tanto más sobre este tema.
Estaría muy agradecido si pudieses elaborar un tanto más.
¡Gracias! ¡Volveré, puesto que he marcado esta página como favorita
y lo he twitteado a mis seguidores!

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