SBDC Template

Opening Doors Blog

Tips for Getting the Most Out of a Tradeshow

Friday, May 12, 2017

Tips for Getting the Most Out of a Tradeshow

Tradeshows are great for any business. Not only are they an excellent place to display your business, but they make networking easy and they’re fun. If you’re new to the tradeshow circuit, the idea of presenting your business at such a platform can be overwhelming, but it doesn’t have to be. Here are a few tips to help you get started and make the best of your tradeshow experience:

1.     Have at least two people from your business attend if you can

One person will need to attend your booth at all times to talk about your business and answer questions anyone might have. The second representative will be responsible for networking: they should explore the tradeshow with business cards in hand, meet people, and try to acquire some clients or business partners. They can also attend any lectures or workshops at the show. Both of your representatives need to be knowledgeable enough about your business to answer any questions and thoroughly explain what you do.

2.      Pay attention to aesthetics

Your booth needs to be attractive, since that’s what initially attracts attendees. Use colorful banners and large printed photos. Use technology if you can: running slideshows or videos on a TV always creates a crowd. Make sure your company’s logo is clearly visible. Also make sure your representatives are dressed nicely and in a way that represents the attitude of your business (however, sweatpants are never acceptable). Just being there isn’t enough: your display needs to be noticeable.

3.     Prepare your people

As previously mentioned, whoever is representing your business at the tradeshow need to be well versed in all aspects of your business. If you are featuring specific products, write a short script for the person/people presenting it at your booth. Rehearse a quick introduction for your booth and for networking. You can also create a spec sheet for any details that are important or any questions that might be asked. Just make sure your representatives don’t say the wrong thing.

4.     Bring your products

If you have a product, it needs to be presented at your display. If your product is small enough, bring a lot. If you have a larger product, like a piece of equipment, ask for some outdoor space to do a demonstration or film it working and have the video rolling at your display. There is no point of presenting your business if you don’t have your product clearly visible somewhere in your display.

5.     Have fun

Tradeshows are fun. They are a meeting of people and businesses with similar interests. They are a place where you can get excited about what you do and show off your business. Networking is important, but being personable and having fun with the experience makes it easier to talk to people. The same goes for presenting your business at your booth: being confident in your knowledge and expertise will make people feel more comfortable interacting with you. Explore and smile, and you will certainly get the most from your tradeshow experience.

Tradeshows are a great opportunity to humanize your business and get your company more facetime. Tradeshows cost money, and they aren’t always cheap, so make sure you take full advantage of the opportunity.
Stella commented on 17-May-2017 12:45 AM
Wow, attractive site. Thnx ...

my homepage - ครีมลดสิวอุดตันที่ดีที่สุด
Tracy commented on 18-May-2017 04:31 PM
Awesome content you've got here.

my web page; โรงแรมแมว
Rick commented on 21-May-2017 11:04 AM
For example, a missed transaction on the credit card could have placed a merchant account into debts, in a dropped purchase at a busy shop resulting.

My webloghome depot hours denver commented on 21-May-2017 06:45 PM
Isto � realmente interessante, �s um blogueiro muito
h�bil. Tenho se juntou seu feed rss e ansiosamente buscando mais de seu maravilhoso postar.
Al�m disso, Tenho compartilhou seu local em minhas redes sociais!
Emery commented on 22-May-2017 09:12 AM
The tips is quite exciting.

my web blog: ไฟรถยนต์led
Mellisa commented on 22-May-2017 02:35 PM
Ᏼut over time, positivitʏ and a natural talent for referring to folks proved to be better predictors of superior customer service.

My paǥe -Https://Setzcalmosouthtay.Wordpress.Com
como aprender japones sozinha commented on 31-May-2017 11:00 PM
Os japoneses precisa seria capaz ser chamado de arcaboiço gramatical cativante”, mas similarmente seria capaz tornar-se chamado de confusa”, aleatória”, ardilosa”
em outras palavras mal”. Para achar com efeito, vamos aprofundar a alteridade por volta de a gramática comiseração japonês contudo
receita detox para emagrecer rapido commented on 02-Jun-2017 06:12 PM
Restringem alguma grande porção com alimentos muito deles fundamentais com
o objetivo de lhe corpo. Através de isto a ser humano emagrece rápido, mas no
momento em que inicia a ingerir geralmente torna importante outra vez criando
denominado resultado harmónica.

Post a Comment

Captcha Image

Trackback Link
Post has no trackbacks.

Sign up to stay in touch!

Sign up to get relevant news and updates regarding small business delivered to your inbox.