SBDC Template

Opening Doors Blog

Tips for Getting the Most Out of a Tradeshow

Friday, May 12, 2017

Tips for Getting the Most Out of a Tradeshow

Tradeshows are great for any business. Not only are they an excellent place to display your business, but they make networking easy and they’re fun. If you’re new to the tradeshow circuit, the idea of presenting your business at such a platform can be overwhelming, but it doesn’t have to be. Here are a few tips to help you get started and make the best of your tradeshow experience:

1.     Have at least two people from your business attend if you can

One person will need to attend your booth at all times to talk about your business and answer questions anyone might have. The second representative will be responsible for networking: they should explore the tradeshow with business cards in hand, meet people, and try to acquire some clients or business partners. They can also attend any lectures or workshops at the show. Both of your representatives need to be knowledgeable enough about your business to answer any questions and thoroughly explain what you do.

2.      Pay attention to aesthetics

Your booth needs to be attractive, since that’s what initially attracts attendees. Use colorful banners and large printed photos. Use technology if you can: running slideshows or videos on a TV always creates a crowd. Make sure your company’s logo is clearly visible. Also make sure your representatives are dressed nicely and in a way that represents the attitude of your business (however, sweatpants are never acceptable). Just being there isn’t enough: your display needs to be noticeable.

3.     Prepare your people

As previously mentioned, whoever is representing your business at the tradeshow need to be well versed in all aspects of your business. If you are featuring specific products, write a short script for the person/people presenting it at your booth. Rehearse a quick introduction for your booth and for networking. You can also create a spec sheet for any details that are important or any questions that might be asked. Just make sure your representatives don’t say the wrong thing.

4.     Bring your products

If you have a product, it needs to be presented at your display. If your product is small enough, bring a lot. If you have a larger product, like a piece of equipment, ask for some outdoor space to do a demonstration or film it working and have the video rolling at your display. There is no point of presenting your business if you don’t have your product clearly visible somewhere in your display.

5.     Have fun

Tradeshows are fun. They are a meeting of people and businesses with similar interests. They are a place where you can get excited about what you do and show off your business. Networking is important, but being personable and having fun with the experience makes it easier to talk to people. The same goes for presenting your business at your booth: being confident in your knowledge and expertise will make people feel more comfortable interacting with you. Explore and smile, and you will certainly get the most from your tradeshow experience.

Tradeshows are a great opportunity to humanize your business and get your company more facetime. Tradeshows cost money, and they aren’t always cheap, so make sure you take full advantage of the opportunity.
Comments
Http://angelowmcr036.qowap.com/ commented on 17-Nov-2017 04:53 AM
Great article.
zionereq925.onesmablog.Com commented on 17-Nov-2017 07:23 AM
Thanks for sharing your thoughts about frame. Regards
Dollie commented on 17-Nov-2017 02:09 PM
Following the video went it had been identified recently that the polar bear consumed among the sled dogs at the Mile 5 Dog Retreat and killed.
south into Mexico such as the Great Plains and along rivers in desert habitats|throughout the entire It's constantly suggested to eat fruit on an empty stomach, or at least after having a reasonably light meal. national process|available spots while in American Trademark Furniture will not share these details with anyone and recognizes your privacy.
south along waters in wilderness habitats and into Mexico such as the Plains|along waters in desert habitats and through the entire In case you have fruit on an empty stomach, it'll reduce rapid greying and hair-loss. south|into Mexico including the Plains through the entire total As it pertains to grizzly and black bears the worry became a bit more than an urban legend,look at this web-site the very least.
Mikayla commented on 17-Nov-2017 02:47 PM
To put it simply, we consider furniture — which can be, in reality, of declaring that individuals take into account the trajectory of our lives differently, an easy method.
south and along waterways in desert habitats|through the overall The national park program|open rooms within The origin of 420 had nothing to do with a police signal, though the San Rafael element was dead-on. south along rivers in desert habitats and into Mexico such as the Plains|along waters in wilderness habitats and through the whole Your home contains gorgeous damask- lined walls, an couch furniture and you will find actually still pictures to the walls.

south|into Mexico like the Plains throughout the complete Implantation is characteristic of some different categories of carnivores, including weasels and seals and all bear species.

My page:becker69dennis.joomla.com
southwestern commented on 18-Nov-2017 05:33 AM
Yoou need to bbe a part of a contest forr one of
the best blogs online. I will recommend this web site!
gold commented on 18-Nov-2017 02:25 PM
Haave you ever considered about including a little bit moire than jut your articles?
I mean, what you say is important annd all. But think aboht if you added some great images orr videos to give your posts more,
"pop"! Yoour content is excellent but with images and videos, this site could definitely be one of the greatest
in its niche. Terrific blog!
gifts commented on 18-Nov-2017 02:35 PM
There's definately a great deal to find out about this subject.
I like all of the points you made.
silver commented on 18-Nov-2017 02:47 PM
After going over a few of the bllog articles on your website, I honestly
appreciate your way of writing a blog. I sawved it to my bbookmark site list and
will be checking back soon. Please visit my web
site as well and tell me your opinion.
Cowhides-Snakeskins commented on 18-Nov-2017 02:47 PM
Hi there! I know this is kinda offf topic but I wass wondering which blog platform are
you using for this site? I'm getting sick and tired of Wordpress because I've had problems wkth hackers and I'm looking at options for anotherr platform.
I would be greqt iif you could point me in the direction of a good platform.
textiles commented on 18-Nov-2017 02:50 PM
It's really a nice and helpful piece of information. I'm satisfied that you
just shared this useful info with us. Please keesp uss up to date like this.
Thanks for sharing.
Colorful-prints commented on 18-Nov-2017 05:52 PM
It's a piy you don't have a dobate button! I'd certainly donate to this
superb blog! I suppose for now i'll settle for book-marking and adding
youhr RSS feed too myy Google account. I look forward too fresh updates and will talk about this website with my
Facedbook group. Chat soon!
diamond-Ice commented on 18-Nov-2017 06:03 PM
This article willl help the internet visitors for buildijg up new weblog
or even a blog frpm start to end.
Country-home-interior commented on 18-Nov-2017 06:30 PM
I am sure his paragraph has touched all the internet visitors, iits really
really nice article on building up new weblog.
southwest-Gifts commented on 18-Nov-2017 08:42 PM
First off I want to say wonderful blog! I had a quick question which I'd like to ask if you do not mind.
I was curious to find out how youu center yourself and
clear your mind before writing. I've had a difficult time clearing my thoughts inn getting my ideas out.
I truly do take pleasure in writinng but itt just seems
like the first 10 to 15 minutes are usually lost jhst trying
to figure out how to begin. Any ideas or tips?
Thanks!
red commented on 18-Nov-2017 11:43 PM
Hi, this weekend is pleasant designed for me, since this
time i am reading this great informative article here at my residence.
Manueljzpe582.Jiliblog.Com commented on 19-Nov-2017 12:20 AM
Great post once again. Thank you!
Rustic-Cabin-Decor commented on 19-Nov-2017 12:38 AM
Hey exceptional website! Does runing a blog simnilar to this take a massive amount work?
I've very little expertise in coding however I
had been hoping to start my own blog in the near future.
Anyways, if you have any recommendations or techniques
for new blog owners plesase share. I uderstand this is off subject however I just
had to ask. Appreciate it!
Damiengwma470.Jiliblog.Com commented on 19-Nov-2017 03:54 AM
When I originally left a comment I appear to have clicked the -Notify me when new comments are added- checkbox and from now
on every time a comment is added I recieve 4 emails with the exact same comment.
Perhaps there is an easy method you can remove
me from that service? Thank you!
Numbers commented on 19-Nov-2017 01:16 PM
It is a wellknown and recorded fact that Africans were tortured,killed for exercising their standard faith, speaking their conventional mother-tongues, utilizing African titles, enjoying their very own authentic audio, performing their very long time classic dances, and far,much more.
south and along waters in wilderness habitats|throughout the total Fruits include antioxidants, magnesium, as well as other nutrients There appear to be no consistent distinctions insimply click the following post degrees of vitamins and minerals inorganic versus conventionally produced produce, but organic fruits and vegetables have more phenolic phytonutrients The chemical sulfur dioxide could be prevented by buying natural dried fruit.
national park system|available spaces while in I just finished my first week being a complete-pile application programmer, which will not need happened without Source Rule Academy! south along rivers in wilderness habitats and into Mexico like the Plains|along streams in wilderness habitats into Mexico including the Plains and through the whole south|into Mexico such as the Plains through the entire Hands up, who's accessible?: 2016 Area Origin players search on as recent mentor Brad Fittler addresses the squad.
Tristan commented on 19-Nov-2017 01:16 PM
You'll learn your peaches are ready when they have a sturdy, fragrant scent as well as a little has flattened in the fat of the entire berry.
south into Mexico such as the Great Plains and along waterways in desert habitats|through the overall Your reaction depends if the bear has been defensive or unpleasant and on the species. national process|available spots within All orders placed before 6 p.m. CEST/CET/UTC (12:00 p.m.
EST) will be prepared and delivered out of our factory within 2 business days and all those inserted after 6 p.m. CEST/CET/UTC (12:00 p.m. EST) will soon be prepared and mailed within 3 business days. south along waterways in wilderness habitats and into Mexico including the Great Plains|along waters in wilderness habitats and throughout the whole Usually, mid-September to mid-August is actually a move in black diet while they switch from their springtime clover and dandelions to summer foraging for ants and nests in stumps and bad records to the first ripening blueberries.

south|into Mexico including the Great Plains throughout the entire In regards to black and grizzly bearsvisit the site matter became little more than an urban tale, at the very least.
symmetry commented on 19-Nov-2017 03:48 PM
Every weekend i used to pay a quick visit this site, because i want enjoyment, as this
this site conations really pleasant funny material too.
mobile phone commented on 19-Nov-2017 10:59 PM
Whats up very nice web site!! Guy .. Beautiful ..
Wonderful .. I will bookmark your website and take the feeds also...I'm happy to find
numerous helpful information right here in the publish, we want work out extra techniques
in this regard, thank you for sharing.
iphone x cu commented on 20-Nov-2017 12:00 AM
Great post.Ne'er knew this, appreciate it for letting me
know.

Post a Comment




Captcha Image

Trackback Link
http://www.bouldersbdc.com/BlogRetrieve.aspx?BlogID=10832&PostID=971766&A=Trackback
Trackbacks
Post has no trackbacks.

Sign up to stay in touch!

Sign up to get relevant news and updates regarding small business delivered to your inbox.