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Why Infographics are an Excellent Marketing Tool

Thursday, January 26, 2017

Infographics are a great marketing tool that every business can utilize. They break down complicated data into simpler, easy to understand visuals. People love to look at them and love to share them, which provides your business with more referral traffic.


In this day and age, social media is a popular and useful marketing tool. Unfortunately, wordy posts often get passed over in favor of photos or videos, which are more fun and interactive. If you want your consumers to see any data or ideas that you might have, but aren’t sure what photos to share or you don’t have time to make a video, infographics are a great option. They are easily shareable on all social media platforms and tend to spread the word a little faster than wordy posts.


Infographics can be challenging to make, which is why some businesses often hire graphic designers to make them. However, small businesses sometimes don’t have the budget to hire someone solely for the creation of visual marketing materials. Luckily, there are a few resources that you can use to make them yourself. Here’s a list:


  1. Adobe Illustrator: Illustrator is commonly used in the world of graphic design. Adobe is a universally recognized brand in the business world and learning how to use it can be very beneficial. That being said, it is a little bit complicated to use and it might not be the best option if you don’t have a lot of time on your hands. However, it is a great option if you want to get serious about graphic design.

  2. Google Developers: Google is another very familiar brand. This app is free and works with the cloud like any other Google app. It’s also pretty simple to use. They have a variety of templates for you to choose from and extensive options so your chart matches your website.

  3. Infogr.am: Infogr.am is another web app. It lets you upload your own images and videos and also offers a wide variety of templates for charts, graphs, and maps. This one is great if you have experience with Excel, since it uses the same format to upload data and create your charts.

  4. Easel.ly: Easel.ly has an expansive selection of fun templates to help you create your infographic. It’s super simple to use and doesn’t take a lot of time to figure out. There are plenty of options with the free version, but you can go pro for only $3 a month if you want more.


Infographics are a fun and useful piece of any business’s marketing plan. Just make sure the information you use to make it is relevant and accurate. Most importantly, make sure it reflects the goals and brand of your business.


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