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Julio Blanco

Julio Blanco

Bio

With more than 20 years of experience managing brands and marketing programs in both consumer and technology settings, Julio is at home with brand strategy, marketing analytics, financial analysis, new product development, marketing communications, and market research. 


His experience ranges from national brands like HUGGIES, Hallmark, Benefiber and Sprint to scrappy startups. Whatever the size or the resources, he loves helping brands win and enjoys the creativity, teamwork, and resourcefulness required to make that happen again and again.


Specialties:


• CPG brand management
• Brand strategy/positioning
• Marketing/data/web analytics
• Retail and category analysis
• P&L management, financial analysis, forecasting, budgeting
• Market modeling
• Market research
• Integrated marketing plans
• Advertising and promotions
• New product development from concept to launch
• Marketing-operations coordination/integration



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